Quite a turnaround, considering how SuperData’s Joost van Dreunen wrote last year (prior to Battlefront’s release) that the franchise was seeing sharper post-launch sale declines. Nevertheless, Battlefield 1 is already being described by some critics as the best Battlefield game since the beloved Bad Company series, and EA expects it to sell 14 million copies within its first year. An EA exec even admitted in an interview that the game lacked depth for hardcore fans. Although open beta numbers aren’t always an indicator of potential sales, the number dethrones the record set by Star Wars Battlefront’s beta, which pulled in over 9 million players and went on to sell over 14 million copies across all platforms-even amid complaints that there wasn’t enough content at launch. Similarly, the latest trailer that shows the single-player campaign has drawn over 9 million views in two weeks, and EA continued to build momentum for the game’s launch this week by offering Origin Access and EA Access subscribers a 5-day head start, and with a series of livestreams called Road to Battlefield 1, where streamers and developers presented gameplay details and tips.Īn open beta was held last month, and it drew in over 13.2 million total players, making it the biggest in EA’s history. However, few games in the franchise gained as much immediate attention as Battlefield 1 when it was first announced.ĭespite having details about the game being leaked before its official announcement in May, the Battlefield 1 trailer quickly gained over 2 million likes, making it the most-liked video on YouTube for its time.
While its chief rival has continued to expand into futuristic sci-fi settings, Battlefield has experimented with various spin-offs that take advantage of large-scale combat, including the urban Cops-vs.-Robbers theme of last year’s Battlefield Hardline and using The Force in Star Wars: Battlefront.
The Battlefield brand that has been reinventing itself since the first game ( Battlefield 1942) launched 14 years ago.
The Battlefield franchise has been something of a fixture lately, despite not being an annual release as its main competitor, the Call of Duty franchise, is.
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